Tag Archives: pricing

Are Retail Pricing Strategies Out of Control?

Posted on March 10, 2015 by bermanevansretail

Recently, we wrote about many restaurants making their menus too complicated, thus leading to significantly slower service and too many choices. Now, we have a related question: Do some retailers offer too many prices for their product assortment? In many … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 2 Comments

What Will Get a Consumer to Read an E-mail?

Posted on January 15, 2015 by bermanevansretail

For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive. So, what subject will get … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Can “Cheap Chic” Retail Get Even Cheaper?

Posted on November 25, 2014 by bermanevansretail

A large customer segment wants to look good with their apparel, but — at the same time — pay less than before. The competition for for this segment is already intense and will probably become even more so with the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 2 Comments