Tag Archives: pricing

The TrueCar “Hassle-Free Car-Buying Experience”

Posted on December 23, 2012 by bermanevansretail

TrueCar is car-buying service with a dealer network of more than 5,500 car dealers. The firm’s approach is highlighted in this chart and discussed below. What do YOU think? Do YOU believe this approach will work? Post a comment!!!! Here … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Your Retail Pricing Strategy and Your Revenue

Posted on December 16, 2012 by bermanevansretail

We are pleased to present this guest post from Erik Grueter, a marketing associate at Price Intelligently, a Boston Price Optimization company. A link to the firm’s blog is provided at the bottom of this report. ___________________________________________________ Driving profit in … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment