Tag Archives: pricing

What Is the Impact of Odd Pricing?

Posted on November 14, 2013 by bermanevansretail

Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

What Can We Learn from Alibaba’s 11-11 Shopping Extravaganza?

Posted on November 12, 2013 by bermanevansretail

Most retailers can only dream about the success of an event such as China’s Alibaba’s annual November 11 sale day. This day was wholly created by the online retailer as a time to have fun shopping — in essence, a … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

What Is Market Fairness with Sales Tax?

Posted on September 19, 2013 by bermanevansretail

As we discussed last year, the fairness of Internet-only firms not collecting sales tax remains a hot topic. Both bricks-and-clicks firms and retailers not doing business online are at a significant price disadvantage. That is why store retailers are still … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 2 Comments