Tag Archives: planning

A Small Business Guide: Using Database Marketing to Target Loyal Customers

Posted on March 1, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman   As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise. Recently, the company has sought to greatly expand and update its data-driven technology systems. According to Chief Marketer: “As everyone in retail and E-commerce is fully aware, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Learning How to Easily Develop a QR Code

Posted on February 18, 2015 by bermanevansretail

QR codes are becoming much popular among consumers — especially with their use on mobile devices. So, is there an easy way to create QR codes?  According to Cory Eridon, writing for HubSpot, the answer is an emphatic yes. He … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 3 Comments