Tag Archives: online shopping

Why Customer Experience Leads to Customer Satisfaction

Posted on June 17, 2012 by bermanevansretail

As Debra Ellis, founder of Wilson & Ellis Consulting, says: “Companies like Amazon, Apple, and L.L. Bean are scoring big on customer satisfaction is because they are ‘focused on creating the best experience for their customers’.” Click the icon to … Continue reading →

Posted in Part 1: Overview/Planning | Tagged , , , , , | Leave a comment

Online Merchant Fraud a Huge Concern

Posted on June 17, 2012 by bermanevansretail

Online fraud is a huge problem. As reported by Jim Tierney: “E-commerce grew 16 percent in 2011, but online merchant fraud grew 22 percent. This is an insidious worldwide problem that many online merchants know little about.” Click the icon … Continue reading →

Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

ReDigi: A Used Digital Music Store

Posted on June 15, 2012 by bermanevansretail

What do you think of this new concept for music sharing? Would you buy or sell with ReDigi? Is it ethical?

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment