Tag Archives: online shopping

Online Shopping: The Importance of Free Shipping

Posted on June 15, 2012 by bermanevansretail

Online retailers have a major trade-off when deciding whether to offer free shipping: the number of customers attracted because of free shipping versus the costs to the companies of shipping. Those that choose to provide free shipping also have another … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 3 Comments

DemoFlick: A Video Content Developer

Posted on June 14, 2012 by bermanevansretail

DemoFlick enables retailers to offer entertaining, clever, and informative video clips at their Web sites. Here are two examples of DemoFlick videos. This is an overview. This is a specific application.

Posted in Online Retailing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , | Leave a comment

Encyclopaedia Britannica: In Print No More

Posted on June 14, 2012 by bermanevansretail

After 244 years, the publisher of one of the most popular reference sources in history — the Encyclopaedia Britannica — decided to stop printing volumes. It was a victim of technology and the multitude of competing online resources, many of them free. In writing … Continue reading →

Posted in Global Retailing, Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment