Tag Archives: multichannel

How to Better Measure Online ROI

Posted on February 22, 2016 by bermanevansretail

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Global Retail Logistics: An Infographic

Posted on January 28, 2016 by bermanevansretail

In today’s retail supply chain, global logistics has become a much more important activity to optimize. As Mike O’Brien reports for Multichannel Merchant: “With the rapid growth in E-commerce here and across the world, global retail logistics have become more … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Wal-Mart No Longer in the Express Lane

Posted on January 21, 2016 by bermanevansretail

Wal-Mart’s store brands include Wal-Mart, Sam’s Club, and Neighborhood Market. Until recently, the firm had high hopes for its Wal-Mart Express stores. Now, the world’s largest retailer has decided to abandon this concept and close those stores. So, what happened? … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments