Tag Archives: multichannel

Victoria’s Secret: Another Big-time Catalog Bites the Dust

Posted on May 27, 2016 by bermanevansretail

Over the last several years, a number of prominent retailers have cut back on or eliminated their print catalogs. Often the costs became too high; and producing online catalogs became more effective. The latest major retailer to decide to eliminate … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 3 Comments

Kearney Global E-Commerce Index 2015: A Slideshow

Posted on May 24, 2016 by bermanevansretail

In addition to its annual GDRI report, A.T. Kearney also publishes a yearly Global Retail E-Commerce Index™: “The Global Retail E-Commerce Index™ ranks the top 30 countries for their E-commerce potential, based on several variables that rate both a country’s … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

How Important Are Millennials to Retailers?

Posted on May 11, 2016 by bermanevansretail

Millennials now represent the largest population group in the United States — which makes Millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment