Tag Archives: merchandising

Being Smart in Raising Prices

Posted on July 31, 2013 by bermanevansretail

When and how to raise prices to cover costs and ensure profitability are key issues for retailers. But there is a wrong way and right way to do this. Consider these observations from professors Kusum L. Ailawadi and Paul W. … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Wal-Mart and Coca-Cola Collaborate

Posted on July 29, 2013 by bermanevansretail

Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration. As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

Retail Planning Is More Complex Than Ever

Posted on July 27, 2013 by bermanevansretail

In this tough economic environment, retailers need all the help that they can get. So, an excellent article from Wilson Perumal & Company on “Complexity in Retail: Why Companies Must Adapt in Order to Survive” is particularly timely. According to Wilson … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 3 Comments