Tag Archives: merchandising

Social Media Tools for Retailers

Posted on January 22, 2014 by bermanevansretail

Customer involvement remains a big challenge for both online and store-based retailers. And it is important that this challenge be addressed in a proactive manner. As Vangie Beal comments for CIO: “The more popular social media get, the harder it can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

Digital Marketing Trends

Posted on January 16, 2014 by bermanevansretail

What should retailers know about digital marketing trends in 2014? Take a look at this infographic from position2.com.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 2 Comments

Customer Expectations: A New Shopping Infographic

Posted on January 14, 2014 by bermanevansretail

Baynote (a provider of personalized customer experience solutions) recently released the results of its 4th annual “Holiday Online Shopping Survey.” 1,000 U.S. online holiday shoppers were surveyed during the week after Cyber Monday 2013. The survey looks at consumer behavior … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 2 Comments