Tag Archives: merchandising

Making Fast Food Fast Again?

Posted on January 19, 2015 by bermanevansretail

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service? In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 6 Comments

Great Retail Experience Innovations: A Slideshow

Posted on January 11, 2015 by bermanevansretail

2014 was a strong year for retail innovations related to the shopping experience; and 2015 promises to usher in other innovative approaches. Whisbi, a firm that helps integrate the retail experience, has put together an excellent slideshow on this: “Retailers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 3 Comments

Chinese Firms Invent “Foreign” Brand Names

Posted on January 8, 2015 by bermanevansretail

Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment