Tag Archives: merchandising

Better Utilizing Real-Time Data

Posted on April 1, 2016 by bermanevansretail

As we have noted before (see, for example, 1, 2, 3), many retailers are becoming more involved with retail analytics and big data. But, are they doing enough? Consider these observations by Ray Hartjen, reporting for RetailNext: “The best in retail has … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 2 Comments

Price Optimization in Retailing

Posted on March 28, 2016 by bermanevansretail

As we have noted before, it is imperative for retailers to have a comprehensive, well-conceived pricing strategy. With that in mind, take a look at the infographic below from Wiser, an online data analytics firm: “Crafting a pricing strategy is an ongoing … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | 2 Comments

7-Eleven Loves March Madness

Posted on March 23, 2016 by bermanevansretail

TV Viewership for “March Madness” (the NCAA Men’s Basketball Tournament) includes both serious sports fans and casual watchers — and millions of people who are participating in a bracket pool to see who wins their pool. 7-Eleven is one of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments