Tag Archives: men

The Power of Women in the Marketplace

Posted on April 17, 2013 by bermanevansretail

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

Dads Are Shopping Too, Not Just Moms

Posted on October 13, 2012 by bermanevansretail

Today, dads are much more likely to do at least some of the shopping. Thus, they represent a much larger segment of the market. According to Phil Lempert: “The evidence is mounting. Guys can stand the heat in the kitchen … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Men Ahead of Women in Mobile Buying

Posted on September 30, 2012 by bermanevansretail

Recent research by uSamp, indicates that men are more likely to buy through their mobile devices than are women. What do YOU think are the implications of this to retailers? Click the chart for the full story at eMarketer.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment