Tag Archives: location

Retailers Closing the Most Stores

Posted on March 18, 2015 by bermanevansretail

Although 2015 promises to be a good year for many retailers, others still face tough times ahead. And for some retailers, continued store closings remain in their immediate future. As reported by Mark Lieberman and Thomas C. Frohlich for 24/7 Wall … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment

New Adidas App Seeks to Avoid Store Lines

Posted on February 12, 2015 by bermanevansretail

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Retailers Need to Understand “Proximity Marketing”

Posted on February 11, 2015 by bermanevansretail

Here’s another term for our retailing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept? As Marketing Tech Blog explains it: “Proximity marketing is any system that utilizes location technologies to directly communicate … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , | 1 Comment