Tag Archives: location

Building Long-Term Multi-Channel Retationships

Posted on January 29, 2013 by bermanevansretail

It is imperative that retailers have strong, consistent customer relationships among all of the channels (formats) in which they operate. Bronto, a software provider that offers E-mail, mobile, and social messaging with drag-and-drop automation, and Retail TouchPoints, an online publishing network … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 1 Comment

eBay: Expanding Its Multi-Channel Efforts

Posted on January 18, 2013 by bermanevansretail

eBay is well known for its online retail prowess. As the company notes: “With more than 100 million active users globally, eBay is the world’s largest online marketplace, where practically anyone can buy and sell practically anything. Founded in 1995, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

The Growing Popularity of Malls in Russia

Posted on January 3, 2013 by bermanevansretail

Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment