Tag Archives: IPO

Esty: A New “B”usiness Model

Posted on April 17, 2015 by bermanevansretail

As we’ve written before, Etsy is an innovative retailer. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Neiman Marcus: Is An IPO Ahead?

Posted on August 16, 2012 by bermanevansretail

Neiman Marcus is an upscale retailer with an iconic image and a loyal customer following. Fiscal year 2012 sales were $4.3 billion. As the firm’s Web site notes: “For over a century, the Neiman Marcus Group has stayed focused on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment