Tag Archives: information

Dylan’s Candy: Using Data Well

Posted on February 24, 2016 by bermanevansretail

As noted at its Web site,  “In 2001, Dylan Lauren [yes, the daughter of Ralph] pioneered creating the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. By merging the worlds of art, fashion, and pop culture with candy, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments

Free Resources from the Retail Owners Institute

Posted on February 17, 2016 by bermanevansretail

As we have have reported many times (see, for example, 1, 2, 3, 4), the Retail Owners Institute (ROI) is a tremendous resource for those interested in starting and/or expanding a small retail business. Take a look at all of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

The Best Category Captains for Convenience Stores

Posted on February 16, 2016 by bermanevansretail

Each year, Convenience Store News (CSN) recognizes the best category captains in this retailing sector. As CSN’s Don Longo reports for its 2016 winners: “Category captains are in your customers’ brains. These category leaders not only know what consumers want to eat, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment