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Tag Archives: Herald Square
Macy’s Herald Square: A $400 Million Renovation
Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Herald Square, location, Macy's, merchandising, opportunity, promotion, renovation, shoppers, shopping, strategy, success, technology, Terry Lundgren, video
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