Tag Archives: ethics

Car Renters Beware!

Posted on April 7, 2013 by bermanevansretail

Car rental agencies generate a lot of profits from the supplemental  insurance coverage offered to customers. In some instances, this insurance is marketing aggressively — some would say too aggressively. According to a recent New York Times story by Tara … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , | Leave a comment

Crocs: Retail Innovator of the Year

Posted on January 20, 2013 by bermanevansretail

In 2002, the Crocs shoe/sandal became an overnight phenomen. Few thought the firm would progress beyond fad status. It certainly has. As described by the National Retail Federation: “From innovative sustainability practices that reduce waste to giving back to the … Continue reading →

Posted in Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 12 Comments

Objections to Wal-Mart’s Price Comparison Ads

Posted on January 6, 2013 by bermanevansretail

We know that Wal-Mart is already the most dominant retailer on the planet. So, competitors get particularly upset when they believe that Wal-Mart is involved with unfair trade practices. A case in point is Wal-Mart’s recent use of price comparison … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 6 Comments