Tag Archives: ethics

Is “Free Shipping” Really “Free”?

Posted on November 2, 2014 by bermanevansretail

We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Franchising Can Be Much Riskier Than Some Believe

Posted on October 2, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even…

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , | 1 Comment

Franchising Can Be Much Riskier Than Some Believe

Posted on September 23, 2014 by bermanevansretail

About a year ago, we wrote about the questionable nature of the 90% success rate for franchisees (a figure promulgated by the industry). Now, two recent Wall Street Journal articles raise even more questions about the viability of a franchised … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | 3 Comments