Tag Archives: eMarketer

U.S. Shoppers’ Online Activity Across Borders

How much do U.S. online shoppers buy from outside the United States? This is an important question for both U.S. and foreign online retailers. eMarketer helps us answer the preceding question: “More than three-fourths (77.0%) of U.S. Internet users were … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

eMarketer Launches New Retail Site

Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/. Three sections of the site are devoted to: News Retailers Restaurants   The new site is packed with tons of  timely — and regularly updated — information related … Continue reading

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Who Is Most Apt to Use a Smartphone in the Store?

In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 1 Comment

Are Subscription Boxes Here to Stay?

Are subscription boxes a fad or sustainable business model? According to Jameson Morris, a specialist in the field: “A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | 3 Comments

Worldwide Growth in Restaurant Loyalty Programs

Some restaurants have had customer loyalty programs for years; others are newer to the game. In any event, restaurants globally are more involved with customer loyalty programs than ever before. However, although customer enrollment is growing; many people don’t actively … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Are YOU Prepared for Ad Blocking?

Ad blocking is becoming an enormous problem for online retailers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments

Cross-Channel Integration in 2017

This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments