Tag Archives: customer service

2012 Retail Customer Loyalty Winners

Posted on November 15, 2012 by bermanevansretail

Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

How to Reduce Online Shopping Cart Abandonment

Posted on October 26, 2012 by bermanevansretail

Bronto Software is one of the leading firms in providing E-mail and cross-channel marketing solutions for retailers. It regularly produces excellent white papers. Click the image to see Bronto’s report on shopping cart abandonment called “From Abandonment to Conversion.”  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Best Practices in Customer Service

Posted on October 25, 2012 by bermanevansretail

Check out this infographic about best practices in customer service from Zendesk.  

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment