Tag Archives: customer service

Redefining Value in Retail

Posted on May 4, 2015 by bermanevansretail

What exactly is value as provided by retailers? It can be the lowest prices, the best service for the money, unique product offerings, etc. What is clear is that retailers must provide some unique value to be competitive. According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

Smartphones and the In-Store Shopping Experience

Posted on May 1, 2015 by bermanevansretail

Mobile technology greatly facilitates the shopping experience for consumers, including their in-store experience. Cayan,  a payment-facilitating company, offers a helpful take on this topic through the slideshow below.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 3 Comments

Retail Banks Doing Better at Digital

Posted on April 30, 2015 by bermanevansretail

Many retail banks have adopted digital tools to enhance their level of customer service. They are often quite effective in these efforts. As Cognizant observes: “To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment