Tag Archives: customer loyalty

How Small Retailers Can Think Big

Posted on August 4, 2013 by bermanevansretail

Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage. Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 16 Comments

Being Smart in Raising Prices

Posted on July 31, 2013 by bermanevansretail

When and how to raise prices to cover costs and ensure profitability are key issues for retailers. But there is a wrong way and right way to do this. Consider these observations from professors Kusum L. Ailawadi and Paul W. … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Optimizing the Customer Return Policy

Posted on July 30, 2013 by bermanevansretail

Whether it be the complexity of reverse logistics or the goal of holding down costs while satisfying customers, a good return policy is a real challenge for many retailers. Consider these observations from Mark Hayes, writing for Shopify:  “Having a … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments