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Tag Archives: Build-A-Bear
An Interview with Build-A-Bear’s CEO
Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age. Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business
Tagged Build-A-Bear, career, customer expectations, customer service, experiential retailing, interview, Mattel, merchandising, multichannel, opportunity, planning, Sharon John, Stride Rite, success, tips
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Innovative Digital Technology from Build-A-Bear
Build-A-Bear Workshop continues to be a master of innovation. As recently reported by Marianne Wilson for Chain Store Age: “Build-A-Bear Workshop has gone high-tech. The company has unveiled a new store environment that combines its signature hands-on bear-making experience with … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged Build-A-Bear, Chain Store Age, customer expectations, customer loyalty, customer service, digital, experiential retailing, merchandising, planning, success, trends
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The Varied Interests of Build-A-Bear
Build-A-Bear’s Dave Finnegan discusses the retailer’s partnership with Oracle and the Retail Orphan Initiative (ROI). He also talks about the merchant’s cross-channel efforts and its use of social media.
