Tag Archives: analytics

Social Media Analytics and Google+

Posted on March 14, 2015 by bermanevansretail

For many people, Google+ is an under-appreciated social media platform. Yet, according to recent data assembled by Craig Smith for Digital Marketing Ramblings (and other sources): Google+ has about 350 million active monthly users. Google + has about 25 million … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

The State of U.S. Shopping Centers

Posted on September 1, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
Shopping centers remain very popular in the United States — in the face of strong competition from online retailing and stores not located in shopping centers. However, this strength varies by the…

Posted in Part 4: Store Location Planning | Tagged , , | 1 Comment

Monetizing Customer Analytics

Posted on March 1, 2014 by bermanevansretail

As more retailers utilize “big data,” they must address the issue of how such analytics can be monetized. Here’s an interesting infographic from Capillary Technologies.  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , | 2 Comments