Tag Archives: Amazon

Amazon Creates Its Own “Prime” Holiday

Posted on July 8, 2015 by bermanevansretail

To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015. As Tim Parry recently reported for Multichannel Merchant: “While not unheard of globally, Prime Day appears to be the first self-created selling … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

Amazon and Its “Minions”

Posted on June 9, 2015 by bermanevansretail

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Ace Hardware: Another Same-Day Delivery Strategy

Posted on March 9, 2015 by bermanevansretail

In recent years, companies such as Google and Amazon have stepped up their same-day delivery efforts — believing that this can be a key competitive advantage for firms with an adequate distribution structure to handle same-day deliveries. Ace Hardware is one … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment