Cross-Channel Integration in 2017

Posted on February 14, 2017 by bermanevansretail
This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing.
eMarketer reports that:
“Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. About four in 10 retail marketers say they will implement cross-channel attribution initiatives and test tools for channels and content in 2017, while about a third say they’re looking to implement data-fed, consistent views of their customers and integrate automated offer optimizations.”

 

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

E-Mail Still Key for Retailers

Posted on February 13, 2017 by bermanevansretail
In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away.
As eMarketer has noted:
An October 2016 survey from Yes Lifecycle Marketing found that the top objectives for marketers worldwide this year [2017] are to increase sales, improve customer engagement, and improve customer acquisition. In order to support these goals, respondents are most likely to prioritize channels such as email (68%) and social media (54%).

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 2 Comments

How the World’s Population Is Changing

Posted on February 9, 2017 by bermanevansretail
For many large retailers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.

 


 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment