Why Aren’t More Shoppers in Your Loyalty Program?

Posted on April 3, 2017 by bermanevansretail
Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.]
Today, we highlight an infographic from Colourfast (an international paper and plastic card printer based in Ontario, Canada) that looks at “what customers want to know before joining your loyalty program.”
Why is this perspective of customer loyalty programs so important to retailers? According to Colourfast, U.S. households are active in less than one-half of the loyalty programs in which they are members; and a large percentage of shoppers do not even sign up for loyalty programs because of the hassle involved.

 


 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

An Innovative Approach to Bricks-and-Clicks Retailing

Posted on March 29, 2017 by bermanevansretail
In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience.
Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect:
For the first time, customers can shop online directly with their local associate. Each associate creates their own personalized version of the retailer’s E-commerce site featuring personalized product, trusted advice and live shopping services. And stores can connect their online customers with their local store. Each store has their own personalized version of the retailer’s E-commerce site. Store associates manage as a team their Storefront, online customer requests and local marketing outreach. Salesfloor’s embedded tool offers a fully customizable interface that customers can use to interact with associates based on their location.”
“Associates use Salesfloor to instantly engage their customers across all channels: E-mail, social media, and mobile. #peoplepower . Salesfloor’s mobile app empowers associates to run their business anywhere. Associates get everything they need to interact with shoppers, create their own marketing campaigns and sell.”
Online customers connect with local associates for a better online experience through chat, personal shopping services, and other collaboration tools. Create the complete look, one customer at a time. Associates create personalized shopping experiences with custom product collections on pages uniquely prepared for each customer’s needs.”

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Online Grocery Shopping Revs Up

Posted on March 28, 2017 by bermanevansretail
Just a few years ago, online grocery shopping was quite limited due to delivery availability and skepticism about buying groceries online. Now, the situation is rapidly changing and competition is heating.
As recently noted by Retail TouchPoints:
“As many as 31% of U.S. shoppers are likely to order groceries online in 2017, up 63% from the 19% that did so in 2016, according to a report from Unata. In addition to adding new customers, online grocers are retaining many existing ones: 80% of those who shopped online for groceries in 2016 say they would do so again in 2017.”
“With the growing popularity of online grocery shopping, retailers must adapt fast or they’ll be left in the dust. In fact, 68% of consumers who shopped online last year said that they are ‘somewhat’ or ‘very’ likely to switch grocers to one with a better online shopping experience.”
In its full report, Unata discusses a number of ways that online grocery retailers can do better. Click the image to access the full report. [NOTE: A free sign-in is required.] 

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment