Just a few years ago, online grocery shopping was quite limited due to delivery availability and skepticism about buying groceries online. Now, the situation is rapidly changing and competition is heating.
“As many as 31% of U.S. shoppers are likely to order groceries online in 2017, up 63% from the 19% that did so in 2016, according to a report from Unata. In addition to adding new customers, online grocers are retaining many existing ones: 80% of those who shopped online for groceries in 2016 say they would do so again in 2017.”
“With the growing popularity of online grocery shopping, retailers must adapt fast or they’ll be left in the dust. In fact, 68% of consumers who shopped online last year said that they are ‘somewhat’ or ‘very’ likely to switch grocers to one with a better online shopping experience.”
In its full report, Unata discusses a number of ways that online grocery retailers can do better. Click the image to access the full report. [NOTE: A free sign-in is required.]