Retailing: From A to Z

Tips for Building Social Media Marketing Strategies

Posted on November 7, 2017 by bermanevansretail

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies.

According to Tenfold:

“As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s easy to connect with those people; it’s an important difference that many fail to grasp.”

The following infographic provides four tips about Building Social Media Marketing Strategies. The content and images in the infographic are from Tenfold. The infographic was adapted and prepared by Evans on Marketing. Click the image for a larger version.

Thanks to Tenfold for allowing us to use the content and images.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged inographic, planning, small business, social media msrketing, Tenfold, tips | 1 Comment

Harry & David Modernizes Its Web Site

Posted on November 6, 2017 by bermanevansretail

Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview. Harry & David has been part of the 1-800-flowers.com family of businesses since 2014.

Harry & David Modernizes Its Web Site

Harry & David recently introduced a major overhaul of its Web site. Much of its business these days is online, rather than by mail order.

As reported by Jacqueline Renfrow for FierceRetail:

“Harry & David has a new look across its Web site, mobile site, catalogs, E-mails, and social media channels. As part of its refresh, the brand is making its E-commerce site easier to use in time for the holiday season. ‘The Harry & David brand refresh reflects our commitment to continually enhance the customer experience,’ Steve Lightman, president of Harry & David, told FierceRetail. ‘It’s also why the site redesign incorporates not only our new brand look but new functionality, improved navigation, and enhancements based on customer suggestions we’ve received. The holiday season is when is Harry & David shines, so it’s the perfect time to launch our new brand look, feel, and tone.'”

Click the image to read more from Renfrow about the Harry & David Web redesign.