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Setting and Measuring Social Media Goals
More and more retailers have become involved with social media. They recognize the importance of this tool.
However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success.
Look at the chart below. Then click on it to access an insightful article from eMarketer.
How Shoppers Are Saving Money
Many shoppers remain extremely price conscious when buying goods and services. The Internet and mobile devices are often used to track down the best prices.
As eMarketer reports: “Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store. According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of U.S. consumers planned to use more coupons this year.”
Click the chart to learn more.
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, eMarketer, experiential retailing, mobile shopping, online shopping, opportunity, technology, trends
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