L.L. Bean: Cross-Channel Merchant of the Year

Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at  Multichannel Merchant’s  27th Annual MCM Awards.
Click the image to learn why.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Mobile Retailing and Germany

Shopper interest in mobile retailing is not just growing in the United States. It is beginning to take off in other countries. According to comScore Mobilens, a prime example is Germany.
Click the chart to learn more from eMarketer about the emergence of mobile retailing in Germany, France, the UK, Spain, and Italy.

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , , , | 1 Comment

DON’T Commit a Major Resume Blunder

Evans on Marketing's avatarEvans on Marketing

You wouldn’t do this would you?According to Forbes, “Harris Interactive conducted a survey on behalf ofCareerBuilderamong 2,298 hiring managers to unearth 12 of the most eccentric things employers have ever seen on résumés this year. For instance, one applicant wrote about her family being in the mob, while another candidate applying for an accounting job said he was ‘deetail-oriented’ and spelled the company’s name incorrectly.”

And are you aware of this, also from Forbes? “The study reveals one-in-five HR managers reported that they spend less than 30 seconds reviewing applications and around 40% spend less than one minute — so it’s possible that some applicants include outlandish or inappropriate content to stand out from the crowd of candidates. But there are more professional ways to get noticed.”

Click the photo to see  a slide show on outlandish résumé mistakes.
 

 

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Posted in Career Useful Information, Careers in Retailing | Tagged , , , , | Leave a comment