How Shoppers Are “Looking Local”

Posted on December 15, 2012 by bermanevansretail
Consumers don’t just patronize large chains. They also local like their local retailers.
As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search results than they do with organic searches, paid searches, or paid search results.”
Look at this infographic for more information.


 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

Who Are the Most Beloved Retail Store Brands?

Posted on December 14, 2012 by bermanevansretail
New Media Metrics recently conducted research to determine the most appealing retailers — those that have the most “emotional attachment” with their customers.
As reported by Jennifer Rooney for Forbes: “Holiday shopping season is in full swing. Stores are locked in a heated battle for consumers’ dollars. Black Friday, Small Business Saturday, Cyber Monday, and every other day in between are heralded as the one-and-only chance to get the biggest deals on gifts for others and even some choice goods for yourself. But some retailers have an edge going in: consumers’ love for them. Turns out shoppers are more emotionally attached to some retailers than others.”
Check out the chart and the related story for the top retailers in the New Metrics Media survey.

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Top Career Posts for 2012

Posted on December 13, 2012 by bermanevansretail
As we approach the end of this calendar year, here is a list of twelve of the best career posts made at my evansonmarketing.com blog in 2012. I hope you find them useful. [Note: They are listed alphabetically, not by order of importance. :-)]
  1. 13 Things You Never Knew You Could Do On LinkedIn
  2. AMA Marketing Career Network Job Board
  3. Career Advice
  4. Career Planning in Business 2012: Opportunities and Challenges
  5. How Should You End Your Job Interview?
  6. It’s YOUR Career!!!!
  7. Monster Job-Hunting Tips
  8. The Best Advice Received — and Passed On — by Leaders of Industry
  9. What Are the Most Important Job Skills for 2013?
  10. What You Should Know Before Your First Interview
  11. Why the Job Search Is Like ‘Throwing Paper Airplanes into the Galaxy’
  12. Your Resume Vs. Oblivion

    13.  

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , , , | Leave a comment