According to recent research from Nielsen, mobile shopping is impacting more than just our way of shopping, it is also changing the way we pay for purchases:
“Digital is starting to transform how consumers pony up cash for their everyday purchases. And for consumers using mobile payment technology, digital is already the norm. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.”
According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers:
“Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the mobile and retail landscape. From this perspective, Fetch drew conclusions about the greatest challenges and opportunities facing retailers today.
“In addition, because of the wide-ranging impacts mobile has had on retail, Fetch reviewed a broad range of significant research conducted by major marketing, technology, and research firms.”
Click the image to read Fetch’s 47-page white paper.