How Should Retailers “Connect” with College Students?

Posted on January 28, 2015 by bermanevansretail
Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor?
As eMarketer puts it:
“Amid their interest in millennials, [retailers] look to the 19 million-plus U.S. college students as an audience worth courting. After all, it is a mostly millennial subset that already deploys considerable spending power and (with degree in hand) will be poised to outearn and outspend noncollege millennials for decades to come, according to a new eMarketer report, ‘U.S. College Students 101: Updating Fundamental Facts About This Diverse, Digital Cohort.’”
“An October 2014 Student Monitor survey probed students’ preferences in the media through which they learn about products and services. Internet ads got more mentions than TV ads, albeit not by a vast margin. E-mail messaging had a significant constituency, despite the popular notion that young people regard email as hopelessly old-fashioned. Not registering in double digits (and, hence, not included in the chart here) were ads in campus or national newspapers, printed catalogs, and information on a company’s Facebook page.”
Click the chart to read more.
 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Can You Pass the “8-Second Resume Test?”

Posted on January 27, 2015 by bermanevansretail

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is the one that is read and liked!

As Don Goodman writes for Careerealism:

“Skimming – that’s what hiring managers are doing when they are going through resumes. There’s no time to read word-for-word when there are hundreds of resumes coming in for that one position, so they skim for key information. In fact, studies show that they spend about eight seconds scanning your resume. If you want a positive response on your resume in the 8-second resume glance, here’s what you have to do.”

Click the image to read several suggestions from Goodman.
 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , | 1 Comment

What Happens Online Every Minute?

Posted on January 26, 2015 by bermanevansretail
Our Internet activity keeps on increasing. So what do we do online most often?
As Tech Spartan puts it:
“The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is via our E-mails or our social media accounts. But what do we all actually do on the Internet? It’s an interesting question which we here at Tech Spartan aim to answer in this infographic looking at what happens in an Internet minute, comparing last year (2013) to this year’s (2014) latest statistics. Did you know that there are now 11.6% more Internet users now than 1 whole year ago?”
Take a look at this infographic from Tech Spartan.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment