Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail
Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise.
Recently, the company has sought to greatly expand and update its data-driven technology systems.
According to Chief Marketer:
“As everyone in retail and E-commerce is fully aware, changes abound within the industry. To accommodate these and future shifts while creating a personalized, data-driven methodology for meeting customers’ needs, Overstock needed to move to a data-driven marketing approach.” [It has!!]
Click the image to read about Overstock’s strategic technology changes.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Have Banner Ads Lost Their Allure?

Posted on February 20, 2015 by bermanevansretail
Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads?
Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question:
“Banner ads first appeared on the Web in 1994 and since then they have been used extensively over the Internet. They are made to be eye catching and impressive so that they create an urge in the visitors to click into their business. But, their mass production and misuse has caused viewers to be skeptical and unresponsive to them. Do people still fall for this attractive ad?”

 

 

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 1 Comment

Learning How to Easily Develop a QR Code

Posted on February 18, 2015 by bermanevansretail
QR codes are becoming much popular among consumers — especially with their use on mobile devices. So, is there an easy way to create QR codes? 
According to Cory Eridon, writing for HubSpot, the answer is an emphatic yes. He presents a four-step approach:
“For a few years now, QR codes have been one of the technologies at the center of the popular “___ is dead” trope we marketers love to argue. We’ve even debated it ourselves on this blog. But if there’s one thing this back-and-forth shows you, it’s that there sure isn’t a consensus. So this post is to help marketers who are interested in experimenting with QR codes, anyway. Keep reading to learn how to create your own, and how you can increase the chance of consumers scanning them.”
“To learn more about how to create and use QR codes effectively, download our free guide to QR codes here.“
Click the image to read Eridon’s four steps.

 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 3 Comments