Video and Social Media Are Big in the Mobile Era

Posted on February 28, 2015 by bermanevansretail
According to JWT Intelligence’s Hallie Steiner:
“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”
“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”
Click the image to read more.

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 2 Comments

Looking for a New Job? Consider These Questions

Posted on February 27, 2015 by bermanevansretail
Do you ask yourself several relevant questions BEFORE starting a job search? You should. We’ve written about this before as part of our personal SWOT analysis.
Consider these observations from Tai Goodwin, writing for Careerealism:
“The perfect time to start your job search is before you begin feeling a desperate need to get out of your current position. One of the worst times to start a job search is when you feel like your back is up against the wall.”
“Deciding to search for a new job, regardless of the labor market, can be both exciting and frightening. There’s excitement in thinking about new possibilities for your career and work-life. But thinking about the time, energy, and potential rejection involved in the job search process can be overwhelming.”
“For those who decide that finding a new job is well worth the challenges a job search will bring, a larger question looms: How can I be sure my next job will be any better than my last one?”
Click the image to read more and see 5 questions to consider BEFORE a job search.
 

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , | 1 Comment

Does Rebranding Always Work?

Posted on February 25, 2015 by bermanevansretail
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.
Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot:
” If you’ve ever been part of a company or worked on a product that’s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your Web site and across all of your marketing channels, it’s a lot of work.”
“I was part of a rebrand at a startup a few years back. The company at the time was shifting direction and targeting a different audience, so a rebrand made sense. We had to come up with a new name, new logo, new  colors  …  new everything! Needless to say, there were a lot of brainstorms, a lot of late nights, and a lot of general craziness right up until we flipped the switch on the new branding.”
 
Click the image to read about rebranding at Gap, Starbucks, Vodafone, and AirBnB.
 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments