Video and Social Media Are Big in the Mobile Era

According to JWT Intelligence’s Hallie Steiner:
“Video streaming and social networking are monopolizing mobile attention, according to research from Ericsson’s latest Mobility Report. Two-thirds of mobile traffic now comes from the top five apps in any given market — in the U.S. they’re Facebook, YouTube, Netflix, Instagram, and Snapchat, respectively. This year also marked the first time that more people watched streamed video content than broadcast TV over a weekly period. These are some of the top findings from the report, based on data from late 2014.”
“The implications for advertisers are, of course, huge. By 2018, $118 billion of the $150 billion global ad market will come from mobile, according to eMarketer projections.”
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This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , . Bookmark the permalink.

2 Responses to Video and Social Media Are Big in the Mobile Era

  1. Pingback: Video and Social Media Are Big in the Mobile Er...

  2. Pingback: In 2015, Online Video Is Booming | Retailing: From A to Z by Joel Evans

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