A HubSpot Study: Social Media Posts and Interaction

Posted on March 28, 2015 by bermanevansretail
How well do industries do in their social media engagement? Is the frequency of posting related to the level of audience participation? HubSpot recently conducted a research study on this (“2015 Social Media Benchmarks Report”). The full 49-page report may be accessed for FREE by filling out a simple form. THE RESULTS MAY SURPRISE YOU!!
As summarized by Ayaz Nanji, writing for MarketingProfs:
“Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. The report was based on HubSpot social media data for 7,000+ businesses in nine industries (real estate, healthcare, hardware, nonprofit/education, manufacturing, business/financial services, consumer goods/retail/E-commerce, marketing services, and software/technology).”
“There is no positive correlation with industries that publish more social media posts per week and interactions per post, the analysis found; in fact, there’s a very slight negative correlation. Businesses in the two industries that post the least (consumer goods/retail/E-commerce and manufacturing) have two of the highest interaction per post averages, whereas companies in the industry that posts the most (real estate) have the lowest number of interactions per post on average.”
Take a look at these three charts from HubSpot. Click them to read more at MarketingProfs.

 

 

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

How Shipping Options Can Affect Online Purchase Conversion

Posted on March 27, 2015 by bermanevansretail
We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how much the availability of multiple shipping options positively affects shopping behavior.
With this in mind, Convert (a provider of testing software for experts & agencies) recently compiled an interesting infographic:
“This infographic shows how shipping is important and how it can improve your conversion rates. When businesses start creating their own Web sites, it should be with the understanding that they are now accessed by a worldwide audience. The Internet has done wonders to connect people from all over the world. But when you are providing products, the only way to make sure that you have a global reach is through shipping. Shipping allows users to realistically know that they can have what is featured on the Web site. That fact alone can lead to increased conversion rates.”
“The infographic features several facts and figures regarding shipping options including: conversion rates, financial opportunities in shipping, global E-commerce, delivery and Zip codes, in-store pickups, and free shipping and free returns.”
Click the image to read more.

 

 

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments

A Fun Quiz: What Is YOUR Shopping Personality?

Posted on March 26, 2015 by bermanevansretail
Do you like/love to shop — or hate to shop? Do you spend time comparison shopping — or buy whatever is readily available? Are you an impulse shopper drawn to sales and special displays — or a careful planner who sticks to a shopping list? Your answers to these and other questions help determine your “shopping personality.”
Inquire.net has put together a fun quiz to determine your shopping quiz. It is somewhat tongue in cheek!!
Click the image to access the quiz. You will get feedback if you complete the quiz and click “submit.”

 

 

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 1 Comment