Mary Pacifico-Valley: A Great Career in Auto Retailing

Posted on July 9, 2015 by bermanevansretail
Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful:
“Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form.”

 

Here is a motivating video on Pacifico-Valley’s career and her business philosophy.

 

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 2 Comments

Amazon Creates Its Own “Prime” Holiday

Posted on July 8, 2015 by bermanevansretail
To stimulate its Prime Membership business, Amazon has created a new “Prime Day” holiday on July 15, 2015.
As Tim Parry recently reported for Multichannel Merchant: “While not unheard of globally, Prime Day appears to be the first self-created selling holiday launched by a U.S.-based web merchant. Selling holidays have shown to be successful in China: Alibaba’s Singles Day (November 11) in China brought that marketplace $9.3 billion in one-day sales. And last month, JD.com announced record-breaking one-day results from its June 18 JD.com Anniversary Sale.”
Here is Amazon’s blurb about Prime Day, followed by a YouTube video:
“On the eve of Amazon’s 20th birthday, the company will celebrate Prime Day — a global shopping event with more deals than Black Friday, exclusively for Prime members. To celebrate Prime Day and launch a Prime Living Photo Contest, local artists were commissioned in every Prime-eligible country, with locations ranging from Toronto to Milan and Seattle to Berlin to create their interpretations of #PrimeLiving. What is #PrimeLiving? Members frequently reveal how much they love Prime. So Amazon is providing members a forum to share how Prime helps enable some of their happy moments. Did you save enough time today to take the dog for a long walk? Did you finish your shopping while lounging at the beach? After a long week of work, did you still arrive in the perfect outfit with just the right gift? Take a snap, capture the moment. Between July 6 and July 15, Amazon invites members to enter a photo in the Prime Living Photo Contest for the chance to win the equivalent of $10,000 in Amazon Gift Cards. No purchase necessary. See contest rules.”

 

 

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

A Valuable Site for Retail Startups

Posted on July 7, 2015 by bermanevansretail
The Retail Startup is a Web site operated by the popular Retail Owners Institute (an organization we have referenced several times before — see, for example, 1, 2, 3):
“The Retail Owners Institute has developed this site as a kind of online ‘clearinghouse’ for those looking to grow a retail business. From this unique Web site, you can find access to carefully-selected, retail specific resources for all expanding retailers,whether online, catalog, storefront, or multichannel. Information on demand, 24/7, whenever you have questions about your startup or expanding retail business.”
These are the major information categories at the Retail Startup:

 

Click the image to learn more about the Retail Startup.


 

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 4 Comments