Category Archives: Retail Executive Interviews

This sub-category has many video interviews with retail executives that are more strategic than career-oriented.

Target’s Chief Marketing Officer on Digital Content

Posted on December 12, 2012 by bermanevansretail

Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

An Interview with Cheesecake Factory’s CEO

Posted on December 6, 2012 by bermanevansretail

Cheesecake Factory is a highly successful retail chain of restaurants. Here is an interview with Founder and CEO David Overton. He covers a number of issues, including the health care provided to employees (and pending cost increases) and global expansion. … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

For Small Retailers, Location Can Build A Customer Base

Posted on November 21, 2012 by bermanevansretail

Location planning is important for store-based retailers — especially for independents and entrepreneurs starting out. This is illustrated in the video below.  

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment