Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Trends for 2013: A Video Look Ahead

Posted on December 11, 2012 by bermanevansretail

Annually, JWT Intelligence presents its predictions for the following year. Check out this video for its top ten trends for 2013.  

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

An Interview with Cheesecake Factory’s CEO

Posted on December 6, 2012 by bermanevansretail

Cheesecake Factory is a highly successful retail chain of restaurants. Here is an interview with Founder and CEO David Overton. He covers a number of issues, including the health care provided to employees (and pending cost increases) and global expansion. … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Online Retailers Now Popping Up as Stores

Posted on December 4, 2012 by bermanevansretail

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment