Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Amazon.com on 60 Minutes: The Full Video Segment

Posted on December 3, 2013 by bermanevansretail

This past Sunday, Amazon.com was featured on the CBS show “60 Minutes.” Jeff Bezos and others gave some interesting behind-the-scenes insights on Amazon’s distribution process — and its testing of mini-drones to deliver packages in the future. Here is the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , | 2 Comments

A Video Look at Retailing 2020

Posted on December 1, 2013 by bermanevansretail

Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers. Take a look.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Omnichannel Charges Ahead

Posted on October 12, 2013 by bermanevansretail

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments