Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Retailers Want to Know: Do Shoppers Really Trust Customer Reviews?

Posted on September 28, 2016 by bermanevansretail

As retailers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on retailer-sponsored communications. Let’s look at some research by Trustpilot, a customer review … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Do You Really Want to Be a Walmart Supplier?

Posted on July 12, 2016 by bermanevansretail

Getting Walmart as a customer can generate a huge amount of revenues for a supplier, even a small one. But beware — what Walmart giveth, it can also taketh away!! Consider these observations from one expert: “Les McKeown, the Founder, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

Are We Ready for Humanoid Robots in Retailing?

Posted on July 7, 2016 by bermanevansretail

As we have noted numerous times over the past few years, retail technology has been changing the face of retailing — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment