Category Archives: Technology in Retailing

How to Better Measure Online ROI

Posted on February 22, 2016 by bermanevansretail

Many companies find it difficult to measure the ROI (return on investment) of various activities, including those activities conducted via the Web. Marketo has recently published an E-book titled: Solved Mysteries: Tracking Your Content Marketing ROI: “Is your content’s ROI … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Receipts Can Provide Big Data

Posted on January 29, 2016 by bermanevansretail

Retailers have a great data resource that may be underutilized and underanalyzed: the ordinary E-mail receipt. Take a look at this infographic created by Receiptful.  From Visually.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , | 2 Comments

Global Retail Logistics: An Infographic

Posted on January 28, 2016 by bermanevansretail

In today’s retail supply chain, global logistics has become a much more important activity to optimize. As Mike O’Brien reports for Multichannel Merchant: “With the rapid growth in E-commerce here and across the world, global retail logistics have become more … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment