Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Small Businesses on LinkedIn

Posted on July 4, 2014 by bermanevansretail

LinkedIn is not just for large businesses to network. It is also valuable for small businesses. As LinkedIn notes: “Did you know that 59% of LinkedIn members who have worked for a small business, have never worked for a company … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Tips for Creating a Better Blog

Posted on June 29, 2014 by bermanevansretail

Starting your own blog? Here’s a great slideshow of blogging tips. Evans on Marketing Take a look at this slideshow for tips fromCareerealism. View original post

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

How Consumers Are Using Mobile for Retail-Related Activities

Posted on June 26, 2014 by bermanevansretail

According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment