Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Challenges to Craigslist

Posted on August 8, 2012 by bermanevansretail

For years, Craigslist has been the leading online purveyor of ‘local classifieds and forums – community moderated, and largely free.’ Craigslist’s user-friendly format, sense of community, and fee-free structure have been extremely popular. But now, Craiglist’s popularity is breeding a new group … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Personalized Communication Via Multiple Channels

Posted on August 6, 2012 by bermanevansretail

According to Pitney Bowes: “There is a fine line between what a consumer believes to be junk or a valuable piece of information, so it can be easy for a company to fall in to the junk category, but with … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | Leave a comment

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment