Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Geolocation Services on the Rise

Posted on August 1, 2012 by bermanevansretail

As eMarketer reports: “The percentage of Americans using mobile phones to find local information is  increasing dramatically, and the number of people in the U.S. broadcasting their location through geosocial sites is ticking steadily upwards.” This has major implications for … Continue reading →

Posted in Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

StubHub: 12 Years After Startup

Posted on July 28, 2012 by bermanevansretail

StubHub (“where fans buy & sell tickets”) was started in August 2000 as a small entrepeneurial venture. Today, it is a giant that is part of the eBay empire, with a mission statement that has remained pretty constant over the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Retail Executive Interviews, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , | Leave a comment