Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

The Death of Cash?

Posted on July 28, 2012 by bermanevansretail

The title of this post is pretty provocative, especially in light of the ongoing fee battle between retailers and credit card companies. But, this is the subject of a major story in Fortune. As Miguel Helft writes: “Tech giants – and … Continue reading →

Posted in Online Retailing, Social Media and Retailing, Technology in Retailing | Tagged , , | Leave a comment

Walgreens Powers Multi-Touch Strategy

Posted on July 24, 2012 by bermanevansretail

Walgreens is slowing down its new-store opening plans and placing more emphasis on technology and social media. As reported by Brian Quinton for Chief Marketer: “If you’re Deerfield, IL-based Walgreens, you transform yourself both in the real world and, perhaps more … Continue reading →

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , | Leave a comment

The Art of Social Gifting

Posted on July 22, 2012 by bermanevansretail

Some retailers are quite innovative in the tactics that they utilize to generate shopper enthusiasm through social media. One emerging tactic is known as social gifting. For example, as reported by Chain Store Age: “Brooklyn, N.Y.-based apparel retailer Brooklyn Industries, which … Continue reading →

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